482 lines
21 KiB
PHP
482 lines
21 KiB
PHP
<?php
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namespace app\store\controller;
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use app\store\model\WechatFriendModel;
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use app\store\model\WechatMessageModel;
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use app\store\model\TrafficOrderModel;
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use think\Db;
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/**
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* 数据统计控制器
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*/
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class StatisticsController extends BaseController
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{
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/**
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* 获取数据概览
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*/
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public function getOverview()
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{
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try {
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$companyId = $this->userInfo['companyId'];
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$userId = $this->userInfo['id'];
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// 构建查询条件
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$deviceIds = Db::name('device_user')->where(['userId' => $userId, 'companyId' => $companyId])->order('id DESC')->column('deviceId');
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if (empty($deviceIds)) {
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return errorJson('设备不存在');
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}
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$ownerWechatIds = [];
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foreach ($deviceIds as $deviceId) {
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$ownerWechatIds[] = Db::name('device_wechat_login')
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->where(['deviceId' => $deviceId])
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->order('id DESC')
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->value('wechatId');
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}
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$wechatAccountIds = Db::table('s2_wechat_account')->whereIn('wechatId', $ownerWechatIds)->column('id');
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// 获取时间范围
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$timeRange = $this->getTimeRange();
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$startTime = $timeRange['start_time'];
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$endTime = $timeRange['end_time'];
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$lastStartTime = $timeRange['last_start_time'];
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$lastEndTime = $timeRange['last_end_time'];
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// 1. 总客户数
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$totalCustomers = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('isDeleted', 0)
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->whereTime('createTime', '>=', $startTime)
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->whereTime('createTime', '<', $endTime)
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->count();
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// 上期总客户数
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$lastTotalCustomers = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->whereTime('createTime', '>=', $lastStartTime)
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->whereTime('createTime', '<', $lastEndTime)
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->count();
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// 2. 新增客户数
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$newCustomers = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->whereTime('createTime', '>=', $startTime)
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->whereTime('createTime', '<', $endTime)
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->count();
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// 上期新增客户数
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$lastNewCustomers = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->whereTime('createTime', '>=', $lastStartTime)
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->whereTime('createTime', '<', $lastEndTime)
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->count();
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//3. 互动次数
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$interactionCount = WechatMessageModel::whereIn('wechatAccountId', $wechatAccountIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->count();
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// 上期互动次数
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$lastInteractionCount = WechatMessageModel::whereIn('wechatAccountId', $wechatAccountIds)
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->where('createTime', '>=', $lastStartTime)
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->where('createTime', '<', $lastEndTime)
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->count();
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// 4. RFM 平均值计算（不查询上期数据）
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$rfmStats = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('isDeleted', 0)
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->field('AVG(`R`) as avgR, AVG(`F`) as avgF, AVG(`M`) as avgM')
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->find();
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// 处理查询结果，如果字段为null则默认为0
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$avgR = isset($rfmStats['avgR']) && $rfmStats['avgR'] !== null ? round((float)$rfmStats['avgR'], 2) : 0;
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$avgF = isset($rfmStats['avgF']) && $rfmStats['avgF'] !== null ? round((float)$rfmStats['avgF'], 2) : 0;
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$avgM = isset($rfmStats['avgM']) && $rfmStats['avgM'] !== null ? round((float)$rfmStats['avgM'], 2) : 0;
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// 计算三者的平均值
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$avgRFM = ($avgR + $avgF + $avgM) / 3;
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$avgRFM = round($avgRFM, 2);
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// 计算环比增长率
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$customerGrowth = $this->calculateGrowth($totalCustomers, $lastTotalCustomers);
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$newCustomerGrowth = $this->calculateGrowth($newCustomers, $lastNewCustomers);
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$interactionGrowth = $this->calculateGrowth($interactionCount, $lastInteractionCount);
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$data = [
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'total_customers' => [
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'value' => $totalCustomers,
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'growth' => $customerGrowth
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],
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'new_customers' => [
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'value' => $newCustomers,
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'growth' => $newCustomerGrowth
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],
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'interaction_count' => [
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'value' => $interactionCount,
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'growth' => $interactionGrowth
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],
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'conversion_rate' => [
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'value' => 10,
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'growth' => 15
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],
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'account_value' => [
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'avg_r' => $avgR,
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'avg_f' => $avgF,
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'avg_m' => $avgM,
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'avg_rfm' => $avgRFM
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]
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];
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return successJson($data);
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} catch (\Exception $e) {
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return errorJson('获取数据概览失败：' . $e->getMessage());
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}
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}
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/**
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* 获取综合分析数据
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*/
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public function getComprehensiveAnalysis()
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{
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try {
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$companyId = $this->userInfo['companyId'];
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$userId = $this->userInfo['id'];
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// 构建查询条件
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$deviceIds = Db::name('device_user')->where(['userId' => $userId, 'companyId' => $companyId])->order('id DESC')->column('deviceId');
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if (empty($deviceIds)) {
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return errorJson('设备不存在');
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}
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$ownerWechatIds = [];
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foreach ($deviceIds as $deviceId) {
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$ownerWechatIds[] = Db::name('device_wechat_login')
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->where(['deviceId' => $deviceId])
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->order('id DESC')
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->value('wechatId');
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}
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$wechatAccountIds = Db::table('s2_wechat_account')->whereIn('wechatId', $ownerWechatIds)->column('id');
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// 获取时间范围
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$timeRange = $this->getTimeRange();
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$startTime = $timeRange['start_time'];
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$endTime = $timeRange['end_time'];
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$lastStartTime = $timeRange['last_start_time'];
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$lastEndTime = $timeRange['last_end_time'];
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// ========== 1. 客户平均转化金额 ==========
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// 获取有订单的客户数（去重）
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$convertedCustomers = TrafficOrderModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->group('identifier')
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->column('identifier');
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$convertedCustomerCount = count($convertedCustomers);
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// 总销售额
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$totalSales = TrafficOrderModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->sum('actualPay');
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$totalSales = $totalSales ?: 0;
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// 客户平均转化金额
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$avgConversionAmount = $convertedCustomerCount > 0 ? round($totalSales / $convertedCustomerCount, 2) : 0;
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// ========== 2. 价值指标 ==========
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// 销售总额（已计算）
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// 平均订单金额（总订单数）
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$totalOrderCount = TrafficOrderModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->count();
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$avgOrderAmount = $totalOrderCount > 0 ? round($totalSales / $totalOrderCount, 2) : 0;
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// 高价值客户（消费超过平均订单金额的客户）
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// 先获取每个客户的消费总额
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$customerTotalSpend = TrafficOrderModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->field('identifier, SUM(actualPay) as totalSpend')
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->group('identifier')
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->select();
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$highValueCustomerCount = 0;
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$avgCustomerSpend = $convertedCustomerCount > 0 ? ($totalSales / $convertedCustomerCount) : 0;
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foreach ($customerTotalSpend as $customer) {
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if ($customer['totalSpend'] > $avgCustomerSpend) {
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$highValueCustomerCount++;
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}
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}
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// 高价值客户百分比
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$totalCustomersForCalc = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('isDeleted', 0)
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->count();
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$highValueCustomerPercent = $totalCustomersForCalc > 0 ? round(($highValueCustomerCount / $totalCustomersForCalc) * 100, 1) : 0;
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// ========== 3. 增长趋势 ==========
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// 上期销售额
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$lastTotalSales = TrafficOrderModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $lastStartTime)
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->where('createTime', '<', $lastEndTime)
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->sum('actualPay');
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$lastTotalSales = $lastTotalSales ?: 0;
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// 周收益增长（金额差值）
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$weeklyRevenueGrowth = round($totalSales - $lastTotalSales, 2);
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// 新客转化（新客户中有订单的人数）
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$newCustomers = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->column('wechatId');
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// 获取新客户中有订单的（identifier 对应 wechatId）
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$newConvertedCustomers = 0;
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if (!empty($newCustomers)) {
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$newConvertedCustomers = TrafficOrderModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->whereIn('identifier', $newCustomers)
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->group('identifier')
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->count();
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}
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// 活跃客户增长（有互动的客户）
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$activeCustomers = WechatMessageModel::whereIn('wechatAccountId', $wechatAccountIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->group('wechatFriendId')
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->count();
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$lastActiveCustomers = WechatMessageModel::whereIn('wechatAccountId', $wechatAccountIds)
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->where('createTime', '>=', $lastStartTime)
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->where('createTime', '<', $lastEndTime)
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->group('wechatFriendId')
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->count();
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// 活跃客户增长（人数差值）
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$activeCustomerGrowth = $activeCustomers - $lastActiveCustomers;
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// ========== 4. 客户活跃度 ==========
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// 按天统计每个客户的互动次数，然后分类
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// 高频互动用户数（平均每天3次以上）
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$days = max(1, ($endTime - $startTime) / 86400); // 计算天数
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$highFrequencyThreshold = $days * 3; // 高频阈值
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$highFrequencyUsers = WechatMessageModel::whereIn('wechatAccountId', $wechatAccountIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->field('wechatFriendId, COUNT(*) as count')
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->group('wechatFriendId')
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->having('count > ' . $highFrequencyThreshold)
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->count();
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// 中频互动用户数（平均每天1-3次）
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$midFrequencyThreshold = $days * 1;
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$midFrequencyUsers = WechatMessageModel::whereIn('wechatAccountId', $wechatAccountIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->field('wechatFriendId, COUNT(*) as count')
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->group('wechatFriendId')
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->having('count >= ' . $midFrequencyThreshold . ' AND count <= ' . $highFrequencyThreshold)
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->count();
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// 低频互动用户数（少于平均每天1次）
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$lowFrequencyUsers = WechatMessageModel::whereIn('wechatAccountId', $wechatAccountIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->field('wechatFriendId, COUNT(*) as count')
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->group('wechatFriendId')
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->having('count < ' . $midFrequencyThreshold)
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->count();
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$frequency_analysis = [
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['name' => '高频', 'value' => $highFrequencyUsers],
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['name' => '中频', 'value' => $midFrequencyUsers],
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['name' => '低频', 'value' => $lowFrequencyUsers]
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];
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// ========== 5. 转化客户来源 ==========
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// 只统计有订单的客户来源（identifier 对应 wechatId）
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$convertedFriendIds = TrafficOrderModel::whereIn('ownerWechatId', $ownerWechatIds)
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->where('createTime', '>=', $startTime)
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->where('createTime', '<', $endTime)
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->group('identifier')
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->column('identifier');
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$friendRecommend = 0;
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$wechatSearch = 0;
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$wechatGroup = 0;
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if (!empty($convertedFriendIds)) {
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// 朋友推荐（有订单的）
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$friendRecommend = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->whereIn('wechatId', $convertedFriendIds)
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->whereIn('addFrom', [17, 1000017])
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->count();
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// 微信搜索（有订单的）
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$wechatSearch = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->whereIn('wechatId', $convertedFriendIds)
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->whereIn('addFrom', [3, 15, 1000003, 1000015])
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->count();
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// 微信群（有订单的）
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$wechatGroup = WechatFriendModel::whereIn('ownerWechatId', $ownerWechatIds)
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->whereIn('wechatId', $convertedFriendIds)
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->whereIn('addFrom', [14, 1000014])
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->count();
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}
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$totalConvertedCustomers = $convertedCustomerCount;
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$otherSource = max(0, $totalConvertedCustomers - $friendRecommend - $wechatSearch - $wechatGroup);
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// 计算百分比
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$calculatePercentage = function ($value) use ($totalConvertedCustomers) {
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if ($totalConvertedCustomers <= 0) return 0;
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return round(($value / $totalConvertedCustomers) * 100, 2);
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};
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$sourceDistribution = [
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[
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'name' => '朋友推荐',
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'value' => $calculatePercentage($friendRecommend) . '%',
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'count' => $friendRecommend
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],
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[
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'name' => '微信搜索',
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'value' => $calculatePercentage($wechatSearch) . '%',
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'count' => $wechatSearch
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],
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[
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'name' => '微信群',
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'value' => $calculatePercentage($wechatGroup) . '%',
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'count' => $wechatGroup
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]
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];
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// 构建返回数据
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$data = [
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'avg_conversion_amount' => $avgConversionAmount, // 客户平均转化金额
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'value_indicators' => [
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'total_sales' => round($totalSales, 2), // 销售总额
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'avg_order_amount' => $avgOrderAmount, // 平均订单金额
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'high_value_customers' => $highValueCustomerPercent . '%' // 高价值客户
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],
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'growth_trend' => [
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'weekly_revenue_growth' => $weeklyRevenueGrowth, // 周收益增长（金额）
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'new_customer_conversion' => $newConvertedCustomers, // 新客转化（人数）
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'active_customer_growth' => $activeCustomerGrowth // 活跃客户增长（人数差值）
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],
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'frequency_analysis' => $frequency_analysis, // 客户活跃度
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'source_distribution' => $sourceDistribution // 转化客户来源
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];
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return successJson($data);
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} catch (\Exception $e) {
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return errorJson('获取互动分析数据失败：' . $e->getMessage());
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}
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}
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/**
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* 获取时间范围
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*
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* @param bool $toTimestamp 是否将日期转为时间戳，默认为true
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* @return array 时间范围数组
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*/
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private function getTimeRange($toTimestamp = true)
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{
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// 可选：today, yesterday, this_week, last_week, this_month, this_quarter, this_year
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$timeType = input('time_type', 'this_week');
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switch ($timeType) {
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case 'today': // 今日
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$startTime = date('Y-m-d');
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$endTime = date('Y-m-d', strtotime('+1 day'));
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$lastStartTime = date('Y-m-d', strtotime('-1 day')); // 昨日
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$lastEndTime = $startTime;
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break;
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case 'yesterday': // 昨日
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$startTime = date('Y-m-d', strtotime('-1 day'));
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$endTime = date('Y-m-d');
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$lastStartTime = date('Y-m-d', strtotime('-2 day')); // 前日
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$lastEndTime = $startTime;
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break;
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case 'this_week': // 本周
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$startTime = date('Y-m-d', strtotime('monday this week'));
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$endTime = date('Y-m-d', strtotime('monday next week'));
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$lastStartTime = date('Y-m-d', strtotime('monday last week')); // 上周一
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$lastEndTime = $startTime;
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break;
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case 'last_week': // 上周
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$startTime = date('Y-m-d', strtotime('monday last week'));
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$endTime = date('Y-m-d', strtotime('monday this week'));
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$lastStartTime = date('Y-m-d', strtotime('monday last week', strtotime('last week'))); // 上上周一
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$lastEndTime = $startTime;
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break;
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case 'this_month': // 本月
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$startTime = date('Y-m-01');
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$endTime = date('Y-m-d', strtotime(date('Y-m-01') . ' +1 month'));
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$lastStartTime = date('Y-m-01', strtotime('-1 month')); // 上月初
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$lastEndTime = $startTime;
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break;
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case 'this_quarter': // 本季度
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$month = date('n');
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$quarter = ceil($month / 3);
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$startMonth = ($quarter - 1) * 3 + 1;
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$startTime = date('Y-') . str_pad($startMonth, 2, '0', STR_PAD_LEFT) . '-01';
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$endTime = date('Y-m-d', strtotime($startTime . ' +3 month'));
|
||
// 上季度
|
||
$lastStartTime = date('Y-m-d', strtotime($startTime . ' -3 month'));
|
||
$lastEndTime = $startTime;
|
||
break;
|
||
|
||
case 'this_year': // 本年度
|
||
$startTime = date('Y-01-01');
|
||
$endTime = (date('Y') + 1) . '-01-01';
|
||
$lastStartTime = (date('Y') - 1) . '-01-01'; // 去年初
|
||
$lastEndTime = $startTime;
|
||
break;
|
||
|
||
default:
|
||
$startTime = date('Y-m-d', strtotime('monday this week'));
|
||
$endTime = date('Y-m-d', strtotime('monday next week'));
|
||
$lastStartTime = date('Y-m-d', strtotime('monday last week'));
|
||
$lastEndTime = $startTime;
|
||
}
|
||
|
||
// 如果需要转换为时间戳
|
||
if ($toTimestamp) {
|
||
$startTime = strtotime($startTime);
|
||
$endTime = strtotime($endTime);
|
||
$lastStartTime = strtotime($lastStartTime);
|
||
$lastEndTime = strtotime($lastEndTime);
|
||
}
|
||
|
||
return [
|
||
'start_time' => $startTime,
|
||
'end_time' => $endTime,
|
||
'last_start_time' => $lastStartTime,
|
||
'last_end_time' => $lastEndTime
|
||
];
|
||
}
|
||
|
||
/**
|
||
* 计算环比增长率
|
||
*/
|
||
private function calculateGrowth($current, $last)
|
||
{
|
||
if ($last == 0) {
|
||
return $current > 0 ? 100 : 0;
|
||
}
|
||
return round((($current - $last) / $last) * 100, 1);
|
||
}
|
||
}
|