users/services/data-analysis-service.ts

import type {
  UserRFMData,
  RFMAnalysisResult,
  UserFilterOptions,
  DataComparisonResult,
  UserSegment,
} from "@/types/data-analysis"

// 模拟用户RFM数据
export const getUserRFMData = (): UserRFMData[] => {
  return [
    {
      userId: "1",
      userName: "张三",
      phone: "13812345678",
      lastPurchaseDate: "2023-07-15",
      purchaseFrequency: 12,
      totalSpent: 15800,
      rfmScore: {
        recency: 5,
        frequency: 5,
        monetary: 5,
        totalScore: 15,
      },
      segment: "高价值活跃用户",
      valueEstimation: 3200,
    },
    {
      userId: "2",
      userName: "李四",
      phone: "13987654321",
      lastPurchaseDate: "2023-06-20",
      purchaseFrequency: 8,
      totalSpent: 9500,
      rfmScore: {
        recency: 4,
        frequency: 4,
        monetary: 4,
        totalScore: 12,
      },
      segment: "中价值活跃用户",
      valueEstimation: 1800,
    },
    {
      userId: "3",
      userName: "王五",
      phone: "13765432198",
      lastPurchaseDate: "2023-04-10",
      purchaseFrequency: 3,
      totalSpent: 3200,
      rfmScore: {
        recency: 2,
        frequency: 2,
        monetary: 3,
        totalScore: 7,
      },
      segment: "低价值流失风险用户",
      valueEstimation: 650,
    },
    {
      userId: "4",
      userName: "赵六",
      phone: "13654321987",
      lastPurchaseDate: "2023-07-18",
      purchaseFrequency: 15,
      totalSpent: 25000,
      rfmScore: {
        recency: 5,
        frequency: 5,
        monetary: 5,
        totalScore: 15,
      },
      segment: "高价值活跃用户",
      valueEstimation: 4500,
    },
    {
      userId: "5",
      userName: "钱七",
      phone: "13543219876",
      lastPurchaseDate: "2023-03-15",
      purchaseFrequency: 6,
      totalSpent: 12000,
      rfmScore: {
        recency: 1,
        frequency: 3,
        monetary: 4,
        totalScore: 8,
      },
      segment: "中价值沉睡用户",
      valueEstimation: 1200,
    },
    {
      userId: "6",
      userName: "孙八",
      phone: "13432198765",
      lastPurchaseDate: "2023-07-10",
      purchaseFrequency: 4,
      totalSpent: 5800,
      rfmScore: {
        recency: 4,
        frequency: 3,
        monetary: 3,
        totalScore: 10,
      },
      segment: "中价值活跃用户",
      valueEstimation: 950,
    },
    {
      userId: "7",
      userName: "周九",
      phone: "13321987654",
      lastPurchaseDate: "2023-05-25",
      purchaseFrequency: 2,
      totalSpent: 2500,
      rfmScore: {
        recency: 3,
        frequency: 2,
        monetary: 2,
        totalScore: 7,
      },
      segment: "低价值流失风险用户",
      valueEstimation: 480,
    },
    {
      userId: "8",
      userName: "吴十",
      phone: "13219876543",
      lastPurchaseDate: "2023-07-20",
      purchaseFrequency: 10,
      totalSpent: 18000,
      rfmScore: {
        recency: 5,
        frequency: 4,
        monetary: 5,
        totalScore: 14,
      },
      segment: "高价值活跃用户",
      valueEstimation: 3600,
    },
    {
      userId: "9",
      userName: "郑十一",
      phone: "13198765432",
      lastPurchaseDate: "2023-02-10",
      purchaseFrequency: 5,
      totalSpent: 8000,
      rfmScore: {
        recency: 1,
        frequency: 3,
        monetary: 3,
        totalScore: 7,
      },
      segment: "中价值沉睡用户",
      valueEstimation: 850,
    },
    {
      userId: "10",
      userName: "王十二",
      phone: "13098765432",
      lastPurchaseDate: "2023-07-05",
      purchaseFrequency: 7,
      totalSpent: 13500,
      rfmScore: {
        recency: 4,
        frequency: 4,
        monetary: 4,
        totalScore: 12,
      },
      segment: "中价值活跃用户",
      valueEstimation: 2200,
    },
  ]
}

// 定义分群分布的类型
interface SegmentDistribution {
  segment: UserSegment
  count: number
  percentage: number
}

// 分析RFM数据
export const analyzeRFMData = (data: UserRFMData[]): RFMAnalysisResult => {
  const userCount = data.length

  // 计算平均值
  const averageRecency = data.reduce((sum, user) => sum + user.rfmScore.recency, 0) / userCount
  const averageFrequency = data.reduce((sum, user) => sum + user.rfmScore.frequency, 0) / userCount
  const averageMonetary = data.reduce((sum, user) => sum + user.rfmScore.monetary, 0) / userCount

  // 计算总估值和平均估值
  const totalValueEstimation = data.reduce((sum, user) => sum + user.valueEstimation, 0)
  const averageValueEstimation = totalValueEstimation / userCount

  // 计算分群分布
  const segmentCounts: Record<UserSegment, number> = {} as Record<UserSegment, number>
  data.forEach((user) => {
    segmentCounts[user.segment] = (segmentCounts[user.segment] || 0) + 1
  })

  const segmentDistribution: SegmentDistribution[] = Object.entries(segmentCounts)
    .map(([segment, count]) => ({
      segment: segment as UserSegment,
      count,
      percentage: (count / userCount) * 100,
    }))
    .sort((a, b) => b.count - a.count)

  return {
    userCount,
    averageRecency,
    averageFrequency,
    averageMonetary,
    segmentDistribution,
    totalValueEstimation,
    averageValueEstimation,
  }
}

// 过滤用户数据
export const filterUserData = (data: UserRFMData[], options: UserFilterOptions): UserRFMData[] => {
  return data.filter((user) => {
    // 分群过滤
    if (options.segments.length > 0 && !options.segments.includes(user.segment)) {
      return false
    }

    // 日期范围过滤
    if (options.dateRange.start && options.dateRange.end) {
      const userDate = new Date(user.lastPurchaseDate)
      const startDate = new Date(options.dateRange.start)
      const endDate = new Date(options.dateRange.end)
      if (userDate < startDate || userDate > endDate) {
        return false
      }
    }

    // 价值范围过滤
    if (options.valueRange.min !== undefined && options.valueRange.max !== undefined) {
      if (user.valueEstimation < options.valueRange.min || user.valueEstimation > options.valueRange.max) {
        return false
      }
    }

    return true
  })
}

// 比较两个时间段的数据
export const compareDataPeriods = (beforeData: UserRFMData[], afterData: UserRFMData[]): DataComparisonResult[] => {
  const segments: UserSegment[] = [
    "高价值活跃用户",
    "高价值流失风险用户",
    "高价值沉睡用户",
    "中价值活跃用户",
    "中价值流失风险用户",
    "中价值沉睡用户",
    "低价值活跃用户",
    "低价值流失风险用户",
    "低价值沉睡用户",
    "新用户",
  ]

  return segments
    .map((segment) => {
      const beforeSegment = beforeData.filter((user) => user.segment === segment)
      const afterSegment = afterData.filter((user) => user.segment === segment)

      const beforeCount = beforeSegment.length
      const afterCount = afterSegment.length

      const beforeValue = beforeSegment.reduce((sum, user) => sum + user.valueEstimation, 0)
      const afterValue = afterSegment.reduce((sum, user) => sum + user.valueEstimation, 0)

      const changePercentage =
        beforeCount === 0 ? (afterCount === 0 ? 0 : 100) : ((afterCount - beforeCount) / beforeCount) * 100

      const valueChangePercentage =
        beforeValue === 0 ? (afterValue === 0 ? 0 : 100) : ((afterValue - beforeValue) / beforeValue) * 100

      return {
        segment,
        beforeCount,
        afterCount,
        changePercentage,
        beforeValue,
        afterValue,
        valueChangePercentage,
      }
    })
    .filter((result) => result.beforeCount > 0 || result.afterCount > 0)
}